• End to End design process (Double Diamond) in various capacities for projects and RFP’s in various sectors (FS, Insurance, education, in house consulting capabilities) delivering quality design artefacts including rich user insight, wireframes, high fidelity mockups, and interactive prototypes across various platforms (Mobile, Web, SaaS). • Carried out multiple generative and evaluative user research to guide digital product and service design decisions to design user centred solutions in an iterative manner. • Applied the design thinking process to service design challenges and delivered service design artefacts such as service blueprints, customer journey maps, and facilitated workshops for service delivery projects. • Collaborated with product owners and stakeholders to define and refine requirements, user journeys, user stories, and prioritised product backlogs, ensuring alignment with business objectives and user needs. • Led Agile ceremonies, including sprint planning, daily stand-ups, and retrospectives, whilst championing collaborative environment within cross functional development teams. • Delivered various design related seminars and presentations on industry trends and best practices to foster a culture of design thinking and knowledge sharing within the design teams. • Mentored junior professionals, offering guidance for career progression into design roles.